VerveMobile
Blending Connectivity and Payments for the Modern Nigerian
An experience for young Nigerians to stay connected, transact securely and be rewarded.
Team
2x Product Designer · 1x User Researcher · 1x Product Manager · 2x Mobile Developers · 2x Backend Developers
Timeline
Jan ’24 – Feb ’25
Contributions
Design, Strategy, Market Research & Usability Testing
Interswitch, the parent company of Verve with over 70M cardholders, wanted to build a direct-to-consumer channel beyond its traditional relationships through issuing banks and fintechs. Launching an MVNO under the Verve brand created an opportunity to deepen engagement with young people.
Our challenge was clear:
How might we balance compliance, usability and adoption while helping young Nigerians stay connected, transact securely and be rewarded?
Background
Background
Interswitch, the parent company of Verve with over 70M cardholders, wanted a direct-to-consumer channel beyond its traditional relationships with banks and fintechs. An MVNO under the Verve brand offered a way to serve a younger growth audience.
Getting the root...
My role
I led design for this strategy-focused initiative. I researched the mental models young people formed through fintech and social apps, worked with legal and compliance teams, collaborated with product and engineering, and validated decisions through flow-by-flow usability tests.
Our Solution
Friction-free SIM purchase
The purchase journey was designed to drive adoption while providing clear confirmation and delivery tracking.
Reflections
Activation and everyday use
Regulatory-compliant SIM activation keeps the speed and simplicity young users expect. Home, Profile and Analytics reveal SIM status, top-up balances, quick actions and usage insights.
Next?
